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Lean Marketing & Sales Operations presents a practical, systems-oriented approach to applying Lean Thinking beyond the traditional factory floor and into the commercial organization.

This book shows how to:

• Define customer value and distinguish value-added work from waste
• Map the Customer Acquisition Value Stream
• Identify the hidden seven wastes of Marketing and Sales
• Reduce Lead Time, waiting, rework, and unnecessary customer effort
• Apply Kanban and WIP limits to Marketing and Sales
• Design a Lean sales pipeline
• Identify and manage commercial bottlenecks using flow and Theory of Constraints principles
• Apply Standard Work and Poka-Yoke to reduce errors and stabilize performance
• Improve Customer Experience through Lean flow
• Build meaningful Lean metrics for customer, flow, quality, and business performance
• Apply Kaizen, A3 thinking, PDCA, and structured problem solving
• Build a Lean Marketing & Sales Operating System
• Use automation and AI without simply accelerating waste or creating uncontrolled WIP

Designed for marketing and sales leaders, operations managers, Lean practitioners, consultants, business owners, industrial engineers, and professionals.

Beschrijving

Lean Marketing & Sales Operations presents a practical, systems-oriented approach to applying Lean Thinking beyond the traditional factory floor and into the commercial organization.

This book shows how to:

• Define customer value and distinguish value-added work from waste
• Map the Customer Acquisition Value Stream
• Identify the hidden seven wastes of Marketing and Sales
• Reduce Lead Time, waiting, rework, and unnecessary customer effort
• Apply Kanban and WIP limits to Marketing and Sales
• Design a Lean sales pipeline
• Identify and manage commercial bottlenecks using flow and Theory of Constraints principles
• Apply Standard Work and Poka-Yoke to reduce errors and stabilize performance
• Improve Customer Experience through Lean flow
• Build meaningful Lean metrics for customer, flow, quality, and business performance
• Apply Kaizen, A3 thinking, PDCA, and structured problem solving
• Build a Lean Marketing & Sales Operating System
• Use automation and AI without simply accelerating waste or creating uncontrolled WIP

Designed for marketing and sales leaders, operations managers, Lean practitioners, consultants, business owners, industrial engineers, and professionals.

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