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The intricate mechanics, precision and artistry behind high-end watches have long been appreciated by collectors, but in more recent times watches have become cultural icons. Symbolising luxury, wealth and success, timepieces now play a key role in pop culture with celebrities like Pharrell Williams and Rihanna elevating watches through endorsements, and rappers like Jay-Z and Drake flaunting high-end watches such as Patek Philippe, Audemars Piguet and Rolex in their lyrics and public appearances, turning

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The intricate mechanics, precision and artistry behind high-end watches have long been appreciated by collectors, but in more recent times watches have become cultural icons. Symbolising luxury, wealth and success, timepieces now play a key role in pop culture with celebrities like Pharrell Williams and Rihanna elevating watches through endorsements, and rappers like Jay-Z and Drake flaunting high-end watches such as Patek Philippe, Audemars Piguet and Rolex in their lyrics and public appearances, turning

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