Qualitative Methods in Business Research
Paivi Eriksson-Anne Kovalainen
Engels | 01-01-2015 | 376 pagina's
9781446273395
Paperback / softback
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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
Beschrijving
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
Details
| EAN : | 9781446273395 |
| Uitgever : | SAGE Publications |
| Publicatie datum : | 01-01-2015 |
| Uitvoering : | Paperback / softback |
| Taal/Talen : | Engels |
| Hoogte : | 240 mm |
| Breedte : | 168 mm |
| Dikte : | 21 mm |
| Gewicht : | 630 gr |
| Status : | POD (Beschikbaar als print-on-demand.) |
| Aantal pagina's : | 376 |