Digital Marketing

Dave Chaffey-Fiona Ellis-Chadwick-Majd Abed-Rabbo


Engels | 19-08-2026 | 576 pagina's

9781292738086

Paperback / softback


77,95

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Tekst achterflap

Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.

Beschrijving

Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.

Details

EAN :9781292738086
Auteur : 
Uitgever :Pearson Benelux
Publicatie datum :  19-08-2026
Uitvoering :Paperback / softback
Taal/Talen : Engels
Hoogte :260 mm
Breedte :193 mm
Dikte :24 mm
Gewicht :1048 gr
Status :Nog niet beschikbaar
Aantal pagina's :576