Digital Marketing
Dave Chaffey-Fiona Ellis-Chadwick-Majd Abed-Rabbo
Engels | 14-05-2025 | 576 pagina's
9781292738086
Paperback / softback
77,95
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Tekst achterflap
Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.
Beschrijving
Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.
Details
| EAN : | 9781292738086 |
| Uitgever : | Pearson Benelux |
| Publicatie datum : | 14-05-2025 |
| Uitvoering : | Paperback / softback |
| Taal/Talen : | Engels |
| Hoogte : | 260 mm |
| Breedte : | 193 mm |
| Dikte : | 23 mm |
| Gewicht : | 1055 gr |
| Status : | Bestelbaar |
| Aantal pagina's : | 576 |