Marketing: An Introduction, Global Edition

Gary Armstrong-Philip Kotler


Engels | 25-06-2025 | 704 pagina's

9781292433103

Paperback / softback


€ 81,19

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Marketing: An Introduction

shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The
15th Edition
features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

Beschrijving


Marketing: An Introduction

shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The
15th Edition
features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

Details

EAN :9781292433103
Auteur: 
Uitgever :Pearson Benelux
Publicatie datum :  25-06-2025
Uitvoering :Paperback / softback
Taal/Talen : Engels
Hoogte :276 mm
Breedte :217 mm
Dikte :30 mm
Gewicht :1500 gr
Status :Nog niet beschikbaar
Aantal pagina's :704