Marketing: An Introduction, Global Edition
Gary Armstrong-Philip Kotler
Engels | 25-06-2025 | 704 pagina's
9781292433103
Paperback / softback
€ 81,19
Nog niet beschikbaar, beschikbaar op 25/06/2025
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Marketing: An Introduction
shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The
15th Edition
features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
Beschrijving
Marketing: An Introduction
shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The
15th Edition
features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
Details
EAN : | 9781292433103 |
Uitgever : | Pearson Benelux |
Publicatie datum : | 25-06-2025 |
Uitvoering : | Paperback / softback |
Taal/Talen : | Engels |
Hoogte : | 276 mm |
Breedte : | 217 mm |
Dikte : | 30 mm |
Gewicht : | 1500 gr |
Status : | Nog niet beschikbaar |
Aantal pagina's : | 704 |