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This book examines the human side of AI adoption at a time when technology is advancing faster than consumer comfort. Millions use AI to search, plan, create, and make decisions, but trust remains fragile. Cakim explains why that gap persists, and what it means for marketers trying to reach audiences who are both curious and cautious.

Beschrijving

This book examines the human side of AI adoption at a time when technology is advancing faster than consumer comfort. Millions use AI to search, plan, create, and make decisions, but trust remains fragile. Cakim explains why that gap persists, and what it means for marketers trying to reach audiences who are both curious and cautious.

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