International Competitiveness and Global Markets
Mateja Bodlaj-Gregor Pfajfar
Engels | 21-07-2026 | 208 pagina's
9781041088806
Hardback
196,85
Nog niet beschikbaar, beschikbaar op 21/07/2026
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This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.
Beschrijving
This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.
Details
| EAN : | 9781041088806 |
| Uitgever : | Taylor & Francis |
| Publicatie datum : | 21-07-2026 |
| Uitvoering : | Hardback |
| Taal/Talen : | Engels |
| Status : | Nog niet beschikbaar |
| Aantal pagina's : | 208 |
| Reeks : | Routledge Studies in Marketing |