Customer Relationship Management

Daniel D. Prior-Francis (Francis Buttle Associates Buttle-Stan (Cranfield University Maklan


Engels | 23-01-2024 | 346 pagina's

9781032247441

Paperback / softback


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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Beschrijving

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Details

EAN :9781032247441
Auteur: 
Uitgever :Taylor & Francis
Publicatie datum :  23-01-2024
Uitvoering :Paperback / softback
Taal/Talen : Engels
Status :POD (Beschikbaar als print-on-demand.)
Aantal pagina's :346