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Witty, surprising, refined, and, above all, truly unforgettable. A compendium of the best new visual identities that stand out from the crowd in challenging times.

How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. Brand New Brand presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million.

No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years.Brand New Brand is your tool to stand out.

WHAT TO EXPECT
An expertly curated selection of the best bran ding cases in the last years from all over the world
Exclusive texts contextualising and decoding the essential information to understand and learn from every project, written by branding design expert Richard Baird
Case studies exploring the most relevant ideas currently shaping the field of brand-ing (such as sustainability or diversity)

Details