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At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

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At Nike, the desire to be the best is a journey, not a destination - better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished desig

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